Modern Tongue Sweats

Text By Ruby Reding
Text by Thibaut Verhoeven

"In its physical character alone, the video installation that Margarita Maximova is presenting here in Brussels can be considered an ‘obstacle’ within the space of the Beursschouwburg, where the passage of viewers and culture consumers belongs to her characteristic, inherently architectural arena. The installation is a monumental, parabolic sequence of six video screens, set up through the exhibition space in a crescendo, as it were, which almost physically compels the viewer to abandon his or her – oh so modern – passer-by mentality. In the careful presentation of her work as well, Maximova resolutely maintains slowness. Despite the contemporary, speeding visual culture in which emotional processing of information takes place almost instantaneously, and although they are indeed interlinked to one another, she has opted to present the six video works one by one."
“In the video installation, “Modern Tongue Sweats” Margarita Maximova consequently highlights both sides of the straightjacket in which the digital natives in this technological jungle find themselves: their quest to find emotional sincerity is always being triggered, while on the other hands, it is profoundly distorted by the perpetual feeling of ‘always having to be present’ in this jungle. In this sense, Maximova’s work offers a rare bird’s-eye perspective of this issue, which, thanks to her own autobio-graphical situation and her taking the requisite distance to it, can certainly be called unique. From this perspective, her videos are almost sublime, in an analogy, for example, to the late 19th-century painting of Caspar David Friedrich, as well as contemporary video art by Willie Doherty. Both of these artists called on the wildness of nature as an already overpowering, sensitive visual element that was impossible for humans to avoid or control, and which symbolized the impossibility of speaking about (human)emotionality.”
Thibaut Verhoeven
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picture Max Meyer
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picture Max Meyer
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SAY HI TO Margarita Maximova from beursschouwburg on Vimeo.

Installation view at Beursschouwburg, Brussels.